HomeGain Rolls out License Plate Frames

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Today dozens of HomeGainers will hit the road in the San Francisco Bay Area with HomeGain license plate frames. The HomeGain license plate frames (pictured above) were offered to all HomeGain employees, HomeGain members and friends and family. You can get your own free set of HomeGain license plate frames by contacting us at louis@homegain.com

SunCal exec resigns

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The chief financial officer for an Irvine-based developer that’s juggling 23 bankruptcy cases has resigned.

Ed Nolan, a SunCal Cos. employee for five years, has left “to pursue other interests,” according to a statement by Anton Communications, a PR group that’s not working for SunCal.

No other details have been provided. A SunCal spokesman said Nolan’s departure occurred several weeks ago.

In the past two weeks, the firm filed petitions seeking bankruptcy protection for 20 develpments it’s pursuing in conjunction with the bankrupt Lehman Brothers. Three other developments are in involuntary bankruptcy after creditors filed to protect their interests.

Here are a few noteworthy O.C. business stories you may have missed …

The Cost of Internet Success

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  I know that there are so many of you out there who read this blog and are excited about taking your business to the “next level” by using the Internet.  Lately, at The eHomes Realty Network, I have been getting a lot of inquiries about the cost to get your Internet business off the ground.  Below [...]

What the TARP? Cutting Back to the Necessities: 3 Emerging Trends in this Economic Crisis. The Mighty are Falling, Consumers Forced to Save, and Job Protectionism.

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In Los Angeles and other big cities many people get lost in the concrete jungle of urbanism.  In fact, hundreds of people die alone each year without any human contact with the outside universe.  It is as if they have disconnected from the actual grid of social interaction.  Every year a service in Los Angeles is done with cremated remains of those who have passed away and city workers, with all their abilities try to find ties with potential family members.  You would think that in a technologically advanced age that everyone would have at least one connection to another human in this world.  That is not the case.

The reason I bring up this point is how disconnected we have gotten from one another and how this is simply one additional facet to this economic calamity.  A few years ago I was getting a loan for an investment property.  Nice little place that was out of the state and met my criteria for a good buy and hold rental.  I shopped around for the best mortgage rate and found a place online in Arizona.  The broker I worked with was a good salesman and all the paperwork was done via the phone and e-mail.  Never met the guy.  Got an excellent rate and didn’t even have to show one W-2 form.  In fact, I could have gotten a loan 5 times as big if my heart desired and that was a scary prospect because it made me realize how little oversight was in the system.

I remember at the time that the broker was trying to push me into an option ARM but I had to explain to him that I strictly dealt with 30 year fixed mortgages.  He was sincere in that he believed what he was trying to sell was truly the best product.  It was more a case of ignorance and lack of future planning.  I think of the $500 billion in option ARMs that will be striking down upon this nation in 2009 and 2010 during the worst economic crisis of our lives.  The broker worked for a company that has long ago imploded.  Not sure what he is doing today.

That is the ease in which a decentralized economy has allowed people to eliminate any face to face contact.  Loans were made across the country to people who could have claimed anything on paper.  No one really cared.  Everything was front loaded and long-term planning didn’t matter.  Like the person that passes away alone, usually the city workers find years and years of unpaid bills, QVC bought items that remain unopened, and observations that may seem incredible to the general public.  Yet this is what we have on our hands at the moment.  A decade of hidden bets, horrible investments, and toxic waste is now coming to the surface.

The Mighty are not Immune

Warren Buffet who once stated derivatives were “financial weapons of mass destruction” is now facing the wrath of the derivatives market.  It is incredible that the cost to protect against Berkshire being unable to meet its debt payments based on credit-default swaps has more than tripled in two months.  The swaps jumped over 475 basis points from 129 only two months ago.  Berkshire is now down a stunning 43 percent for the year when the previous worst year in its 40 year record was a drop of 6.2 percent in 2001.  Seeing this massive conglomerate take a near 50% hit is stunning and a blow to confidence.  If the Oracle of Omaha can’t get it right in this market, who can?

Now, it isn’t that the [once] wealthiest man in the world is feeling the pain of the markets but what investments he made to feel the pain.  He holds large stakes in American Express and Wells Fargo who haven’t done well in the current market.  Berkshire’s income stream largely from insurance holdings is down 77%.  His public buy of Goldman Sachs led many sheep to the slaughter thinking he saw value in the once Golden boy of Wall Street.  Since that time, Goldman has been cut in half:

Goldman Sachs

We also see the massive banking giant Citi taking a major pummeling in this current market.  It is now trading well in the single digits even after announcing a major job cut of 52,000 for the upcoming months.  It was the second biggest mass job layoff announcement in history.  Take a look at Citi:

Citi

This market has no mercy for anyone.  It would appear that the only safe place to be right now is in cash.

Consumers Forced to Save

There is a silent depression hitting the nation that is finally coming to the surface.  That is the life of living on the edge of financial ruin with only one paycheck keeping you liquid.  With unemployment sky rocketing, many people are being forced off that edge in a wave of insolvency.  I think a story that highlights this is how a colleague thought that his home equity line and his credit cards were his “emergency savings” and this was his buffer.  If he ever needed cash desperately, he had access to a $50,000 home equity line and $20,000 in credit cards.  Well guess what?  WaMu which was the home equity line provider  closed his line down here in California since he was now in a negative equity position and his credit cards have been chopped down to $5,000.  In his mind, he has had $65,000 in his savings wiped away.  How many others are in this kind of mindset?

You also don’t want to count or trust the government completely.  Remember that $700 billion TARP plan that was supposedly going to buy toxic assets?  As it turns out, that never happened.  Much of the funds went as capital injections to banks.  This wasn’t the essence of the plan but these people are making it up as they go along.  Ironically, since the bailout bill was passed the market has tanked even further:

Dow Jones Industrial Average

A near 3,000 point drop in less than 2 months is a crash.  Wasn’t the bailout suppose to stop a crash?  Are you meaning to tell me that if the bailout didn’t go through the market would be 5,000 points down?  Consumers unlike the government have to operate in a world of money reality.  They have no access to bailouts.  And people are actually focusing more on servicing current debts:

Consumer Debt

If you look at the above chart, this is the first significant decline since the early 90s recession.  This may on the surface look like a good sign but all it is showing is the massive contraction in debt but also all the debt destruction via bankruptcies and foreclosures where debt is literally evaporating.  Think of it this way.  You lose your home and go bankrupt and that is all your debt.  You technically have no debt at least on paper.  But would you really claim this person is in good shape?  Many Real Homes of Genius are hitting the market here in California, in fact every 30 seconds to 1 minute a home is being foreclosed on here in the state.

Job Protectionism

The few remaining doubters keep saying this won’t be that bad because we won’t see the Great Depression soup lines.  Well what about job fair lines?

Job Fair Line Monster

Source:  Gawker

Someone sent me the above picture taken from a Monster job fair in New York on Wednesday November 12.  Normally you would see a sizable line but this time the line curves around the entire avenue block.  People are doing all they can to look for work.  This is merely a reflection of the poor economic landscape.  Maybe it isn’t as powerful as a soup line but you can rest assured many people in that line are distressed.

The climate is such where everyone is on pins and needles worrying about their jobs.  Some rightfully so.  October was horrible but just look at November.  November is already on pace to being the worst month on record this year for the markets and we still have a few days left.  What good news is going to come out?  Unemployment insurance claims are at 16 year highs which only mean the next job report is going to be brutal.

In addition, many states are cutting budgets back with hiring freezes and also cutting pay for employees.  They are not in good shape.  California is currently in a  special session which seems to be going nowhere.  It also doesn’t solve next year’s budget which will be horrific.  Things are grim.

Being protective of your job is a natural and human instinct.  But even many places are seeing over qualified employees vying for retail jobs (those that are still open).  Times are tough and all the data is pointing to tougher times.  Gear up and now you know why people are saying, “what the TARP just happened?”  What just happened is the crony capitalist on Wall Street with their idiotic politicians just suckered you for a nice chunk of change.

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What the TARP? Cutting Back to the Necessities: 3 Emerging Trends in this Economic Crisis. The Mighty are Falling, Consumers Forced to Save, and Job Protectionism.

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Calif. home prices off 28.9%, nation’s worst drop

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California home prices were falling at a 28.85% annual rate in late October, worst decline in the nation, reports First American LoanPerformance. It’s the 18th consecutive month that California has taken that dubious honor.

Following California was Nevada (-24.54%); Arizona (-20.41%); Florida (-16.12%); Rhode Island (-13.30%) and  Hawaii (-12.69%.) Best in the nation was West Virginia, up 4.96%.

FALP uses the “paired sales” method to determine valuations, tracking gains or losses on individual homes sold vs. tracking, say, a movements in the overall median selling price in a given period. (Comparison: DataQuick, which tracks medians, said California prices were falling at a 34.4% rate in October.)

One glimmer of hope for Californians was that late October’s rate of decline was down for the second straight month, leaving the loss rate at its lowest since May.

Other recent homebuying trends …

Builders selling O.C. houses 8.2% cheaper

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New home sampler (Click for details)

Tustin

Tustin

Placentia

Placentia

Aliso Viejo

Aliso Viejo

Hanley Wood Market Intelligence reports that new house contracts increased 5% in September from the year before, but the median contract price for those houses dropped 8.2% to $853,880 (click on chart at left to enlarge) vs. $971,000 a year ago.

Contracts for brand new condos and townhomes dropped in September, however, and their median prices dropped too. Overall, contracts for all new home types dropped 25% from September 2007, to 116 units, but the overall median price increased 1.3% to $555,000.

Hanley Wood’s contract figures could provide an indication of future closed sales, although not all contracts make it through escrow. Homebuilders estimate that it usually takes from three to six months to deliver a new home to a buyer.

Here’s a breakdown of the September figures by home type (SF=single-family; TH=townhomes; Plex=duplexes, triplexes, etc.) …

Type Deals Vs. 07 Median Vs. 07
SF 42 5.0% $853,880 -8.2%
Condo 41 -12.8% $460,000 -0.4%
TH/Plex 33 -51.5% $457,990 -5.8%
Total 116 -25.2% $555,000 1.3%

Read more …

Blogging Tip: 7 Ways to Start a Conversation & Engage Your Readers

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1. Blog about a news event 2. Ask a question 3. Take a poll or survey 4. Have a contest 5. Have a quiz 6. Write about a controversial subject 7. Solicit comments by email   Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. To read the full blogging newsletter, sign up for AgentView and the HomeGain Blogging School.  

O.C. starter-home requires $85,800 salary — half 2005’s level

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The California Association of Realtors reports today that the minimum income needed to buy an Orange County starter home last summer fell to $85,800.

A year earlier, the minimum income to buy  starter home here was over $120,000 a year, and the minimum income was nearly $170,000 in the fall of 2005, just before the housing slump got rolling. The last time affordability here was this high was in the first quarter of 2003, CAR figures show.

CAR’s first-time homebuyer housing affordability index melds home costs, incomes and prevailing interest rates. And there’s an easy answer to “Why the change?” The estimated price of an Orange County starter home this summer was just under $440,000, CAR reports. The typical starter home cost $604,000 in the summer of 2005.

Falling prices have put starter homes within reach of a higher number of Orange County families. CAR estimated that 43% of the households in Orange County could afford starter homes here in the third quarter this year, vs. 23% in Q3 2007. (The median household income in Orange County was just under $73,300 in 2007.)

More than half of households statewide can afford the typical California starter home, CAR reported.

Fifty-three percent of households could afford a starter home in the state based on a typical entry-level price of $287,760, CAR reports. The typical entry-level price of a California condo was $260,070, CAR reported. Fifty-seven percent of households could afford that.

Other recent homebuying trends …

Coming December 4: “Ask The Experts - Strategies for Success in a Turbulent Market”

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Join us at HomeGain’s next “Ask The Experts” exclusive phone event live on Thursday, December 4th at 10am Pacific. You’ll have the chance to interact with the following team of real estate experts: Mitch Ribak of Tropical Realty – “Web Lead Conversion Strategies” Alisha Wade of Realty ONE Group – “Advice for Handling Foreclosures” Joseph Ferrara of Sellsius Real [...]

O.C. homebuying rally slow to hit the beach

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October sale sampler
(Click for details)

Newport Beach 92663

Newport Beach 92663

Santa Ana 92706

Santa Ana 92706

Laguna Hills 92653

Laguna Hills 92653

Fullerton 92833

Fullerton 92833

Analysis of DataQuick’s October report shows the county’s beach-close communities continue to trail the rest of the county’s modest recovery from the homebuying slump.

DataQuick identified 379 homes selling in beach cities’ ZIP codes last month, up  17% from a year ago. In these 17 ZIPs, last month’s median price change was -17% vs. a year ago.

What’s the problem? Compare that to other O.C. regions …

  • Mid-county ZIPs had 892 sales, up 171% from a year ago. In these 24 ZIPs, last month’s median price change was -20.2% vs. a year ago.
  • South inland ZIPs had 707 sales, up 75% from a year ago. In these 19 ZIPs, last month’s median price change was -19.3% vs. a year ago.
  • North inland ZIPs had 663 sales, up 58% from a year ago. In these 23 ZIPs, last month’s median price change was -20.8% vs. a year ago.
  • All told, countywide sales were up 67%, as the median selling price fell in the past year by -27% .

So how does the overall median drop more than declines in the individual slices? Changing mix of sales. A year ago, both beach ZIPs and the mid-county ones held 22% shares of all sales. This October, the beach’s share of O.C. sales fell to 14% while lower-priced mid-county homes ballooned to 34% of the market.

Other recent homebuying trends …